“Do I have to use ALL of these? How in the world are they different, anyway?”
Those are the questions my friend asked with exasperation as she handed me a loooong list of social media platforms.
Whether you’re a new or experienced translator, using social media tools will benefit you immensely. You see, it’s 2016 and social media permeates our lives. It has become a great marketing and networking tool.
However, it intimidates many professionals, just like my friend.
I was quick to put her at ease. "They do look alike, yes. But, let's start with your first question."
No, you don’t have to use them all. In fact, just pick one, start the habit of using it regularly (once a week, daily, whatever works best for your schedule), and focus on mastering it. Once you’re comfortable with it, repeat the process for a second tool. It’s kind of like learning a language, you’ll have the foundation in place, making it quicker to grasp.
When you start using multiple social media platforms, use a dashboard app made for managing them all in one place. Hootsuite and Buffer are quite popular. They increase efficiency, so you don’t lose precious time logging in every day and posting to them one at a time. These apps allow you to schedule posts in advance and link all of your accounts in one place (hence the term dashboard).
After I explained all of this to my friend, I had to decide how to start answering the second million dollar question, “What’s the difference between each of these?” The gears in my head were running at full speed. See, that simple question has a very complex answer.
I’m a newcomer to marketing and networking on social media, too. I gained all my knowledge through reading articles and hands-on experience with the tools. I still learn something new every day, for example, I just learned about Twitter analytics.
I admitted, “I don’t have experience with all of these on your list, but I’ll tell you what I know about the ones I’ve used.” After our conversation, I decided to share the same thoughts here, since translators probably have the same questions.
4 Tools: How each serves
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