Like any journey, the terrain has changed as my translation business has moved forward. As a result, I adapted my initial strategy of marketing-comes-first to the current one of taking the time to develop my specialization in the life sciences.
Interesting topics I've recently learned about:
Bonus skills I’ve learned along the way:
I knew all of the above was an important part of growing my brand: “Thoughtful translator: making French ideas accessible in the life sciences.” So, I reallocated most of my social media time to developing my specialization. I read scientific articles and news. I took on projects that were daunting at the time, and applied my skill set to provide quality translations.
It was slow-going at first, but very rewarding. Pushing my boundaries this way led to moments of stress and moments of joy demonstrated by lots of fist-pumping and dancing around my office. I knew I was capable of it. I also knew it was a step in my professional career that would pay off handsomely with time.
And it did! My expertise expanded, I created a work process that I apply to every project, and I found a handful of preferred, reliable resources for all of my research. Above all, I gained a large quantity of knowledge (that will continue to grow) and I know it will serve my business in the future, no matter the terrain.
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